The Secret Power of Your First Words. How the right opening line can transform any business conversation.

When I first started in entrepreneurship, I didn’t have much. No office, no money, no fancy degrees. What I did have was the courage to speak.

I remember approaching people with clumsy, nervous words. And guess what? Most of them ignored me.

But the day I changed my opening words — everything shifted.

That’s when I learned: your first words can open or close the door to opportunity.

Why First Words Matter

In today’s noisy world, people decide in seconds whether to listen to you.

❌ If your words are vague, they tune out.

✅ If your words are clear, bold, and specific — they lean in.

The truth is simple: clarity creates curiosity. And curiosity creates opportunity.

The Big Claim Formula

Here’s the formula that changed my life and the lives of thousands I’ve trained:

“We help [specific person] achieve [specific outcome] in [specific timeframe] so they can [ultimate benefit].”

It works in any business because it speaks to human psychology. People don’t buy products — they buy transformations.

Real-World Examples

Direct Selling Prospecting:

“We help 9–5 employees build a $100K side income in 12 months so they can quit their jobs with confidence.”

“We help small business owners scale profits in 18 months so they can work less and earn more.”

“We help high-level executives create a leveraged income stream in 24 months so they can maintain their lifestyle and finally reclaim their time.”

“We help real estate agents escape the trap of trading hours for commissions by building a leveraged income stream, so they can earn even when they’re not closing deals.”

“We help real estate investors raise capital without relying on banks — avoiding inflated interest rates and hidden surprises — so they can grow their portfolio while staying in control.”

Coaching & Consulting:

❌ “I do coaching.”

✅ “I help entrepreneurs double their productivity in 90 days so they can grow faster without burning out.”

Cleaning Services:

❌ “We clean houses.”

✅ “We help busy families reclaim their weekends with spotless homes in just one day — so clean you’ll finally want to invite people over.”

Real Estate Investing:

❌ “I buy properties.”

✅ “We help investors achieve 7–10% annual rental yield and 30–50% appreciation in 5–7 years so they can build lasting wealth and freedom.”

And here’s the key: you can use this strategy with any profession. The formula works whether you’re in sales, services, health, tech, or creative industries — because every profession is built on solving problems and delivering outcomes people want.

Notice the difference? It’s not about clever words. It’s about hope people can see themselves in.

Closing Thought

Your Big Claim is not just a pitch. It’s a promise. A bridge between where someone is and where they want to be.

Master this, and you’ll stop chasing people. They’ll start chasing you.

It’s not about clever words. It’s about giving people hope they can see themselves in.

⚠️ Disclaimer: Every example shared here is for educational purposes. Real results depend on personal effort, skills, and market conditions. There are no guarantees — only proven strategies, discipline, and consistent action.

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About the Author

Andre Abouzeid

Wealth Strategist · International Entrepreneur · Co-Author with Brian Tracy

For over 25 years, I’ve been helping entrepreneurs build wealth, create passive income, and achieve financial freedom.

📖 Read my latest stories: medium.com/@andreabouzeid

📚 Explore my books: Amazon Author Page

🌍 More insights: www.andresuccess.com/blog