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BLOGS


Why I Never Test Business Ideas — And Why You Shouldn’t Either.
In August 2000, I stopped testing and started committing. That decision built a 25-year international business. Here’s why testing the waters keeps most people stuck.

Andre Abouzeid
Nov 103 min read
The $953 Wake-Up Call — Part 1: Waking Up to Reality
In 2000, I was earning just $953 a month as a courier in Dubai. Rent was late, my fridge was almost empty, and sometimes the electricity...

Andre Abouzeid
Aug 261 min read
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